Danielle Maged, former global head of partnerships and business development at StubHub, has joined Fanaply as chief commercial officer.
Maged, who joined Fanaply as an advisor in 2021, will supervise the company’s expansion in 2022, driving commercial and business strategy. Fanaply is also working on expanding its platform and collaborations, notably in sports and entertainment.
“The mainstreaming of NFTs has had a big influence on our business and how we engage with partners,” said Grant Dexter, co-founder and CEO of Fanaply. “We used to have to explain the product and its worth…. I believe 2022 will be the year when NFTs become more accessible, and ordinary fans will be able to experience directly the thrill and value they offer.”
Live events, such as sporting events, naturally increase demand. “They provide something unique to the fan,” he remarked. As a result, the market for NFTs will continue to grow as fans seek incentives and a feeling of community.
According to DappRadar, NFT trading reached $10 billion in the third quarter of 2021, up 704% from Q2.
Fanaply, created in 2018, is a blockchain-based digital collectable platform that helps clients create, distribute, and sell NFTs. Among its clients include NASCAR driver Bubba Wallace, the New Jersey Devils, Colorado Avalanche, Misfits Gaming, and Churchill Downs, home of the Kentucky Derby.
The company has pioneered fully integrated NFTs with partner IP, as well as marketing and selling to engaged fan bases. “We want to grow the business and service the world’s best brands…. Massive potential.”
The Dodgers’ Elysian Park Ventures co-led their seed investment round in 2021, alongside startup capital firm Alpha Edison.
Along with her 14 years at StubHub, Maged has had advisory and executive positions at Fox Networks Group, Madison Square Garden, National Geographic, ESPN International, and RedBird Capital. Holly Olstein Bernabe and Sam Huntington, both former VPs of business development for the Golden State Warriors, will join her.
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