To capitalise on the rise of the metaverse and NFTs in the cryptocurrency market, FC Barcelona has unveiled its ambitions. The club’s president, Joan Laporta, detailed how the club wants to occupy all of these markets to increase global engagement.
FC Barcelona, a club with over 120 years of history, is already considering implementing these new technology to increase revenue and fan engagement globally. Laporta also hinted at the development of a club-issued cryptocurrency instead of the existing fan token created in cooperation with Socios.
The club has previously launched Barca Studios to consolidate the production of all audiovisual content, and the Barca Innovation Hub to integrate new technology into the team’s workflow.
According to Laporta, the team is focused on expanding its offerings to include new technology and products.
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