Sneakmart is a streetwear-focused French business that has found itself at the center of the ever-growing limited-edition sneaker industry. Fans and collectors acquire and resell limited-edition pairs on secondary marketplaces, making shoes a $6 billion resale business last year. The price of shoes can rise threefold or more due to supply, demand, and scarcity.
Metakicks is a shoe brand that mixes NFT technology with sneaker craziness. Anthony Debrandt, CEO and co-founder of Sneakmart, said in a news release:
Sneaker addicts love to collect and wear a lot of sneakers. Everyone loves sneakers today, everyone wears them. With Metakicks, we want to give the opportunity to start collecting digital sneakers through unique designs.Anthony Debrandt
The mystery boxes are available in 15 different designs, four levels of rarity (epic, super rare, rare, and regular), and three-dimensional animations. Each pair is tied to a different cosmos and will help the owner stand out. There are also some limited-edition designs available. The pair created for Didier Drogba, a retired world-class soccer player, is an example.
To produce the collection, Sneakmart has acquired profitable and high-profile relationships with businesses and celebrities. Savoir Faire Paris, a French bespoke sneakers designer, is one of the partners. The Jordan 1 off-White Coffee Latte, made exclusively for this drop, will be given to the owner of this one-of-a-kind NFT.
When purchasing an NFT surprise box, participants have a 10% chance of winning an actual shoe. Jordan 4, Adidas Yeezy 350, Jordan 1 High, Nike Dunk Low, and Jordan 1 High Dior are among the models available. In partnership with Travis Scott, four pairs of Jordans were made.
6,000+ boxes are included in the first NFT drop.
The first drop will take place in February 2022, with a total of 6,250 boxes. The company aims to bridge the gap between digital and real shoes, allowing fans and collectors to be early adopters of new design trends.
Get started with as little as $10.