NFT News

NFT’s distributed supercar ownership model is a huge success right away

Project Black, the world’s first internationally distributed supercar ownership NFT by MContent in collaboration with NFT Artist Idriss B, debuted in Dubai and quickly sold out.

MContent launched the world’s first supercar ownership NFT series this week, with the first three selling out in minutes. The NFTs, which allow consumers to own and drive the highly sought-after Mercedes-AMG GT Black Series for a month every year when purchasing a bespoke digital and physical artwork by worldwide known NFT artist Idriss B, were unveiled at the unusual launch event.

The Supercar NFT debut campaign included digital tutorials from huge auto-influencers Super Car Blondie and Arab GT, as well as the unveiling of a game-changing NFT collection called “PROJECT BLACK.” The Mercedes-AMG GT Black Series joint ownership was sold to 12 NFT purchasers, which was nearly tough to come by. With only a few hundred created worldwide, this AMG is a one-of-a-kind marvel of German engineering. With over 700 horsepower and a handcrafted engine, the model is in high demand among automobile enthusiasts. MContent teamed up with Idriss B, a well-known artist whose celebrity clients include Akon, Lindsey Lohan, and Snoop Dogg. Making a total of 12 one-of-a-kind bespoke digital and physical artworks to be handed to NFT buyers, each representing a month of the year and minted for each owner.

The world’s first AMG Kaffeehaus hosted #ProjectBlack, where the NFTs’ listing on ( was announced in real-time and the first three NFTs already received their first bids during the live announcement ceremony. Each NFT’s initial base value is set around 25 Ethereum, or the equivalent of USD 80,000, and the Open Sea bidding lasts for a total of 12 days.

“The Web3 is designed to deliver scalable and creative solutions to overcome the supply, demand, pricing, and funding gaps that exist across diverse industries throughout the world,” explains Umair Masoom, Founder & CEO of MContent. Project Black, our ground-breaking NFT format, is a beginning point for selling product experiences to more people than the available inventory allows. For various brands and niches, this will start a global trend of distributed luxury asset ownership. MContent is a web3 and cryptocurrency company that has become known around the world for constantly developing and creating new trends. We began with the world’s first blockchain-based content funding ecosystem, followed by the world’s first decentralised #Watch2Earn content streaming platform, and finally the world’s first Cineverse – our Cinema for the Metaverse, which we expanded to multiple prominent places. Now, in an increasingly digital environment, our historic implementation of Project Black NFT demonstrates how we can assist many enterprises and brands in determining the future of their consumer experiences and value propositions.”

This one-of-a-kind NFT comes with a variety of benefits, including the ability to own, drive, and experience the car for a month every year, as well as a 3D NFT model of the car and a physical miniature of the car with unique elements based on the NFT number. MContent will sale the car and redistribute the value directly to its NFT holders after a few years, in addition to shared ownership. As part of its CSR framework, MContent has also announced that a specific amount of the NFT sales earnings will be donated to the Rashid Center for People of Determination.


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