Pepsi has announced its first non-fungible token collection, the “Pepsi Mic Drop genesis NFT collection”.
The collection comprises 1,893 distinct ‘generative’ NFTs that will be published on the Ethereum blockchain on Friday, December 10.
It will include a microphone inspired by historic Pepsi tastes, as well as “exclusive generative traits” that pay respect to the brand’s “storied legacy in music and suite of Pepsi varieties”.
To maintain Pepsi’s “thought leadership in developing marketing practises,” the company is establishing a “carbon offset programme” to assure a zero-carbon launch.
The NFTs may then purchase, sell, and trade on the users’ preferred marketplace. It is exclusively accessible to US citizens for “tax purposes”.
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