Pininfarina is presenting its inaugural NFT Collection, which is inspired by the Pininfarina Modulo concept car, one of the most famous and futuristic automotive designs of all time. The Pininfarina Modulo NFTs will be offered as a set of five pieces of art, which will be auctioned by RM Sotheby’s in a specialised online auction on 24-26 May 2022, in partnership with 1of1, the luxury NFT specialists, and the musician Sasha Sirota.
The NFT Collection was inspired by the Modulo’s initial one-off sketches, which have been kept in Pininfarina’s private archive until now, and produced with the Pininfarina design team’s active participation.
Each NFT is made up of a collection of creative and experiential elements that allow NFT owners to become a part of Pininfarina’s famous legacy by giving them access to a variety of perks and extra-ordinary material.
Each NFT will be distinguished by a video animation with original soundtracks and a separate time setting, with each NFT presenting Modulo in a different context, set within five various decades spanning the 1970s to 2020.
Paolo Pininfarina, Chairman, states, “We are happy that our first NFT Collection is dedicated to giving the Modulo a new life.” The 1970 concept car is a manifestation of Pininfarina’s vision: beauty and innovation in the design of the future.”
“We enter the NFT realm with the purpose of exploring its boundaries and prospects,” says Pininfarina CEO Silvio Angori. We can make a big contribution to the metaverse as producers of cutting-edge creativity for the past 90 years. Our vast creative archive, as well as our capacity to envision the future of design employing cutting-edge technologies, provide fresh opportunities for our brand to grow economically.”
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