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Tea Brand Vahdam launches its first NFT

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Vahdam, a digitally native Indian wellness brand focused on tea, just became the first major Indian tea brand to auction 10 limited-edition animated artwork as NFTs (Non-fungible tokens).

For 0.015 ETH (about $48.03), customers can receive a 1080p 35-second movie clip on the trading NFT marketplace site,

OpenSea, accompanied with exclusive unlocking content which is a $100 e-gift voucher. Tesla CEO Elon Musk is also shown drinking Vahdam tea.

The NFT, dubbed “Vahdam India’s Ticket to Mars”, is a unique virtual token that will take the customer on an interstellar adventure while sipping tea. There are several investment rounds that the company has completed.

“NFTs are game-changers because they bring digital scarcity back. We saw this as a unique approach for our customers to communicate with us. “The interest in NFTs is growing,” said Bala Sarda, Founder & CEO.

The market cap of NFTs grew tenfold between 2018 and 2020, with sales reaching 2.5 billion dollars in just the first half of 2021.

Because NFTs are owned and valued differently than tangible paintings and artefacts, their value might grow exponentially over time.


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